Vol. 4 No. 5 (2026): Journal for Social Science Studies [ VOLUME 4, ISSUE 5, SEPTEMBER 2026 ]

View Vol. 4 No. 5 (2026): Journal for Social Science Studies [ VOLUME 4, ISSUE 5, SEPTEMBER 2026 ]

Published: 2026-09-08

Articles

Artificial Intelligence in Public Relations: A Mixed-Methods Examination of Ethical Governance, AI Awareness, and Stakeholder Trust

Hafiz Muhammad Humza, Mir Ahmad Feroz, Rooma Shahzadi (Author)

1-11
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COVERAGE OF CHILD ABUSE CASES IN PAKISTAN: A COMPARATIVE ANALYSIS OF ENGLISH AND URDU DAILIES

Shaista Gohar, Sahifa Mukhtar (Author)

12-27
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REDUCING MATHEMATICS ANXIETY AND IMPROVING MATHEMATICS PERFORMANCE THROUGH A MULTIMODAL CLASSROOM INTERVENTION: EVIDENCE FROM ELEMENTARY STUDENTS IN PAKISTAN

Iram Javed, Asif Iqbal, Shahzada Qaisar, Muhammad Naveed (Author)

28-43
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STREAMING PLATFORMS AND PSYCHOLOGICAL DISORDERS: INVESTIGATING THE EFFECTS OF NETFLIX FILMS ON ANXIETY, DEPRESSION, AND STRESS AMONG YOUTH

Hammad Ahmad, Dr. Muhammad Shahzad (Author)

44-54
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PLATFORM AFFORDANCES, VISUAL CONTENT, AND DISABILITY REPRESENTATION: A COMPARATIVE ANALYSIS OF FACEBOOK AND INSTAGRAM

Muhammad Zain Zamir, Dr. Muhammad Shahzad, Dr. Syed Awais Hassan Gillani (Author)

55-70
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PERCEIVED STRESS, COGNITIVE FUNCTIONING, AND HEALTH-RELATED QUALITY OF LIFE AMONG INSTITUTIONALIZED OLDER ADULTS IN KARACHI, PAKISTAN

Aoun Ali, Duaa Zehra Lakhani, Adeeba Arshad, Insia Fatima Jiwani (Author)

71-82
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USE OF GENERATIVE AI IN DECISION MAKING, CREATIVITY, AND CAPABILITY AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE: A MEDIATED AND MODERATED APPROACH

Dr. Shanayyara Mahmood, Faisal Mehmood Khan Lohani (Author)

83-102
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IMPACT OF SOCIAL MEDIA INFLUENCER EXPOSURE ON SOCIAL APPEARANCE ANXIETY, BODY IMAGE SATISFACTION, AND LIFE SATISFACTION AMONG UNDERGRADUATE STUDENTS

Noshaba Saeed, Dr Nighat Gul (Author)

103-110
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WHERE AND WHEN ARE ROAD TRAFFIC CRASHES MOST SEVERE? A DISTRICT-LEVEL QUANTITATIVE ANALYSIS OF ROAD SAFETY IN PUNJAB, PAKISTAN

Manzar Javed Ali (Author)

111-123
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SELF-LEADERSHIP AND PSYCHOLOGICAL STRESS AS PREDICTORS OF ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE AMONG PAKISTANI COLLEGE STUDENTS: A MULTI-THEORETICAL EXAMINATION

Aoun Ali, Sharjeel Ahmed, Syed Hussain Ali Shah Jillani (Author)

124-133
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CO₂ EMISSIONS AND STATIONARITY IN PAKISTAN: A TIME-SERIES ANALYSIS OF SOCIOECONOMIC, ENERGY, ENVIRONMENTAL AND TECHNOLOGICAL INDICATORS

Muhammad Waqas, Omar Riaz, Umer Younis (Author)

134-146
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EMOTIONAL INTELLIGENCE OF LEADERS AND INNOVATIVE WORK BEHAVIOUR AT A WORK: A SYSTEMATIC LITERATURE REVIEW AND DIRECTIONS FOR FUTURE RESEARCH

Beenish Warsi, Dr. Muhammad Waqas Maharvi, Dr. Rabia Anwar (Author)

147-162
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EFFECTIVENESS OF MEDIA LITERACY IN IDENTIFYING HEALTH MISINFORMATION AMONG DIGITAL MEDIA USERS

Muhammad Zain Zamir, Khuram Shams, Munazar Aziz (Author)

163-175
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LEADERSHIP DEVELOPMENT PRACTICES AND EMPLOYEE RETENTION: THE MEDIATING EFFECT OF PSYCHOLOGICAL EMPOWERMENT

Muhammad Tariq, Dr Kashif Saleem (Author)

176-187
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AUTOMATED SMART CITY: SMART SYSTEM FOR HOMES, POWER AND ENVIRONMENT

Muhammad Noorulhassan, Muhammad Usman, Sadeema Fatima, Mehak Shoukat, Muhammad Naeem (Author)

188-215
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IMPACT OF JIGSAW AND THINK-PAIR-SHARE COOPERATIVE LEARNING STRATEGIES ON STUDENTS' CRITICAL THINKING SKILLS IN MATHEMATICS AT THE ELEMENTARY LEVEL: A QUASI-EXPERIMENTAL STUDY

Saba Irshad, Saba Hanif, Asif Iqbal, Umber Shkeikh (Author)

216-227
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ASSESSING FLOOD SUSCEPTIBILITY IN LALITPUR, NEPAL: A GIS-BASED MULTICRITERIA ANALYSIS USING THE ANALYTIC HIERARCHY PROCESS (AHP)

Saba Nazir Ahmad, Sumaira Kousar, Laraib Gulzar, Qadeer Nazir, Sidra-TuL-Ain-Abbas (Author)

228-241
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PORTRAYAL OF THE CLIMATE CHANGE ISSUES IN PAKISTANI MEDIA: A COMPARATIVE ANALYSIS OF DAWN AND THE NEWS’S REPORTING OF THE 2022 FLOODS

Painda Mand, Dr. Jamal Ud Din (Author)

242-259
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CHINA’S EXPANDING GEO-STRATEGIC INFLUENCE IN AFRICA: OPPORTUNITIES, CHALLENGES, AND STRATEGIC IMPLICATIONS

Abdul Waheed, Dr. Sidra Ahmed, Saqlain Abbas (Author)

260-274
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THE INFLUENCE OF FACEBOOK ON POLITICAL POLARIZATION ON THE STUDENTS OF THE UNIVERSITIES IN ISLAMABAD

Russel Khan, Dr. Sajid Hussain (Author)

275-286
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PATHWAYS TO LETHAL VIOLENCE AGAINST FEMALE TIKTOKERS IN PAKISTAN: A COMPARATIVE ANALYSIS OF HONOUR-BASED AND REJECTION-RELATED KILLINGS

Fakhr e Alam Khan, Sana Nisar (Author)

287-300
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ACCURACY AND FLUENCY IN ACADEMIC WRITING: THE ROLE OF GENERATIVE AI SUPPORT

Kamila Moeen, Muhammad Aslam, Maria Fatima Dogar (Author)

301-312
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THE RELATIONSHIP BETWEEN TAXATION, CONSUMER SPENDING, AND ECONOMIC GROWTH

Dr. Tahir Saeed Jagirani, Naukhaiz Chaudhry, Wali Ullah (Author)

313-335
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THE NEXUS BETWEEN POLITICAL AND RELIGIOUS INTOLERANCE AMONG SOCIAL MEDIA USERS IN PAKISTAN

Anila Abid, Qasim Mahmood (Author)

336-346
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LEADERSHIP SILENCE LATENCY: A NOVEL CONSTRUCT FOR EXPLAINING EMPLOYEE TRUST RECOVERY IN ORGANISATIONAL CRISIS COMMUNICATION

Muhammad Ali Khan, Dr. kalèem ullah, Mohsin shakoor khokar, Uzair Soomro, Wasif khan khattak, Tanzeela khan (Author)

347-362
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BLOOD-RED SCREENS AND REAL-WORLD FUSES: DISSECTING GENDER DISPARITIES IN AGGRESSIVE SCRIPTS AND BEHAVIORAL OUTBURSTS AMONG SOUTH ASIAN ADOLESCENTS PLAYING VIOLENT DIGITAL GAMES

Rooma Shahzadi, Mir Ahmad Feroz, Noma Nadeem, Gulnaz Mukhtar (Author)

363-381
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PREDICTING ANNUAL GDP GROWTH ACROSS COUNTRIES USING MACROECONOMIC PANEL DATA

Zeeshan Shakoor, Muazzam Ali, Abdul Manan, M. Usman Hashmi, Affan Ahmad (Author)

382-397
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MANAGING TRAUMATIC SYMPTOMS AMONG ADULTS BY USING EMDR THERAPY: AN EXPERIMENTAL STUDY OF WITHIN-TREATMENT CHANGE

Rimsha Maqbool, Dr. Aqeel Ahmad Khan (Author)

398-422
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ARTIFICIAL INTELLIGENCE IN CHINESE MEDIA: TRANSFORMING COMMUNICATION PATTERNS AND LESSONS FOR PAKISTANI MEDIA SYSTEMS

Muhammad Zamir Assadi (Author)

423-441
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CONSTRUCTION AND VALIDATION OF URDU COGNITIVE FAILURE QUESTIONNAIRE ( ادراکی ناکامی کا سوالنامہ)

Khadija, Roomana Zeb, Husna Safi, Um-e-Kalsoom (Author)

442-455
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FRAMING THE PALESTINE ISSUE IN PAKISTANI TELEVISION NEWS: A CONTENT ANALYSIS OF MEDIA COVERAGE AND ITS INFLUENCE ON PUBLIC OPINION

Muhammad Ahmad Jawad, Dr. Faraz Ahmed Barri, Bushra Hanif (Author)

456-463
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DEMOGRAPHIC CORRELATES OF PERCEIVED PSYCHOLOGICAL IMPACT OF DOMESTIC VIOLENCE: A STUDY OF WOMEN IN DISTRICT CHINIOT

Ayesha Shahab, Dr. Abdur Rehman Shahzad, Dr. Muhammad Umar Zafar, Dr. Munazzah Manzoor, Zarish Waheed (Author)

464-475
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ARAB–ISRAEL CONFLICT: SEARCHING PEACEBUILDING MECHANISMS

Ehtasham Ullah Khan (Author)

476-484
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RECONFIGURING U.S. CLIMATE CHANGE MITIGATION POLICY: INSIGHTS FROM DENMARK'S PIONEERING DECARBONIZATION STRATEGIES

Tariq Ijaz (Author)

485-498
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AI ANXIETY TO AI AGENCY: EXPLAINING EMPLOYEE ADAPTATION TO GENERATIVE AI IN PAKISTANI ORGANIZATIONS

Mahrukh Akhtar, Attaya Hassan, Dr. Mahboob Ullah, Asees Aslam, Dr. Muhammad Farhan Amjad (Author)

499-511
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DECONSTRUCTING WORK-FAMILY CONFLICT: THE DIFFERENTIAL IMPACT OF TIME MANAGEMENT AND STRESS ON ADOLESCENT PSYCHOLOGICAL WELL-BEING

Mahvish Mumtaz, Dr. Muhammad Tahir Khan Farooqi (Author)

512-524
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THE NEXUS BETWEEN INTELLECTUAL CAPITAL AND FIRM VALUE: EVIDENCE ON THE MEDIATING ROLE OF FINANCIAL PERFORMANCE AND COMPETITIVE ADVANTAGE.

Dr. Zulfiqar Ali Anjum, Dr. Bilal Durrani, Muhammad Nazir Shah, Atiq Ur Rehman (Author)

525-545
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INSTAGRAM USE, MATERIALISM, AND LIFE SATISFACTION: EXPLORING THE MEDIATING ROLE OF SOCIAL COMPARISON AND CONSUMER ENGAGEMENT BEHAVIOR

Khushbakht Gill, Dr. Salma Umber, Usman Idrees (Author)

546-569
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NAVIGATING REGIONAL DIVERSITY AND RESILIENCE IN SOCIO-POLITICAL ARRANGEMENTS OF SOUTH ASIA: CHALLENGES AND OPPORTUNITIES FOR SAARC

Muhammad Kamran Malik (Author)

570-581
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