“BEYOND BRAND AWARENESS: THE INFLUENCE OF CORPORATE SUSTAINABILITY PERFORMANCE AND COGNITIVE FLUENCY ON PHARMACEUTICAL BRAND EQUITY AND PRESCRIPTION INTENTIONS IN PAKISTAN” (2026) Journal for Social Science Studies, 4(6), pp. 576–592. Available at: https://jssstudies.org/site/index.php/jsss/article/view/337 (Accessed: 6 November 2026).